IG GRP, one of the UK’s leading manufacturers of GRP Building Components has changed its name to IG Elements marking a start of a new chapter for the company. The new corporate identity represents the company’s vision for growth and expansion of their offsite capabilities over the next decade, and beyond.
As well as a new name, the rebrand will include refreshed packaging and literature for end users, and a new website to provide enhanced customer service and detailed installation animations.
The change to IG Elements evolved after recognising the importance of constantly innovating and adapting to new ways of manufacturing offsite components and the extra service and capabilities the company can provide.
Along with the new name is a series of advanced products, our biggest ever product range, giving Housebuilders and Architects more choice when it comes to specifying quality composite products. Our new range includes:
- Coverlite Canopy
- Redi Dormer
- Rapid Stack
- Easy Bay
- PreForm Surround
Managing Director Liam Kelly commented “In choosing a new name for the business we wanted to move away from a functional description focused purely on products, to one that captures our commercial ambitions for the future and our commitments to customers. As the housing market is driven towards Offsite solutions for construction we have evolved to meet this demand. With our advanced manufacturing capabilities and improved services we needed our brand to show that we have grown to better serve our customers”.